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En savoir plus et paramétrer les cookies. Contagious why things catch on free pdf, Ebook Contagious: Why Things Catch On currently available for review only, if you In this book, Berger reveals the secret science behind word-of-mouth and. Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: S - Social currency T - Triggers E - Emotion P - Public P - Practical Value S - Stories Added- value of this summary: Save time … He's studied why New York Times articles make the paper's own Most Emailed List, why some products get the buzz they do, and how social influence shapes everything from the cars we buy to the clothes we wear and the names we give our children. See all formats and editions Hide other formats and editions. Full content visible, double tap to read brief content. VP-Elect Kamala Harris Says … Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Mvideo24h. Contagious Why Things Catch On. 4.6 out of 5 stars 1,208 ratings. Nous sommes désolés. If you thought advertising, think again. Jonah Berger knows the answers, and, with Contagious, now we do, too.' If there’s one book you’re going to read this year on how ideas spread, it’s this one.” -- Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association“Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.” -- Tasha Eichenseher, Discover“[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Summary by Kim Hartman . 20 Reviews. 4.6 out of 5 stars 1,223 ratings. The chapter on social currency describes how you can yoke your product to your customers desire to improve their image making word-of-mouth, and web, your best … Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. . Envoyer sur votre Kindle ou un autre appareil. Suivez cet auteur et recevez des informations sur ses nouvelles sorties et des recommandations de lecture personnalisées. Simon and Schuster, Mar 5, 2013 - Business & Economics - 256 pages. Joe Biden, Kamala Harris, Donald Trump Extend Deepavali Greetings . Free with your … The New York Times bestseller that explains why certain products and ideas become popular. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. TsukamotoEmu. . Some products, ideas, services and behaviors light up and become popular, while others fluctuate. . . And what is it that makes online content go viral? The New York Times bestseller that explains why certain products and ideas become popular. And what makes online content go viral? Expand/Collapse Synopsis. -- Charles Duhigg, author of the bestselling The Power of Habit“If you are seeking a bigger impact, especially with a smaller budget, you need this book. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. . The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.”, Publishers Weekly, 'Why do some ideas seemingly spread overnight, while others disappear? I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. Vazicetova. Contagious reveals the secret science behind word-of-mouth and social transmission. Contagious why things catch on pdf What makes things popular? Trending. Ebookphp.com only do ebook promotions online and we does not distribute any free download of ebook on this site. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. And what makes online content go viral? I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." Veuillez renouveler votre requête plus tard. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Ebook Contagious: Why Things Catch On Free Read. Add to cart Buy Now Add to Wishlist Remove from Wishlist. Offrir en cadeau ou acheter pour plusieurs personnes. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. by Jonah Berger. What makes things popular? Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. 3:50. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? Articles que vous avez consultés récemment, Recyclage (y compris les équipements électriques et électroniques), Conditions de participation au programme Marketplace, Annonces basées sur vos centres d’intérêt. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. 0:26. Contagious: Why Things Catch On eBook: Berger, Jonah: Amazon.com.au: Kindle Store ... Contagious: Why Things Catch On Kindle Edition by Jonah Berger (Author) Format: Kindle Edition. How can some products become ubiquitous, while others never gain traction? The Catalyst, How to Change Anyone's Mind, Influenza invisibile, Le forze nascoste che plasmano il nostro comportamento, Invisible Influence, The Hidden Forces that Shape Behavior, Contagioso, Perchè un'idea e un prodotto hanno successo e si diffondono. Why are some stories and rumors more infectious? Note: If you're looking for a free download links of Contagious: Why Things Catch On Pdf, epub, docx and torrent then this site is not for you. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. 1:14. SWEETZ. Seuls des destinataires résidant dans votre pays peuvent récupérer un ebook offert. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Contagious Why Things Catch On. Contagious will show you how to make your product spread like crazy." Amazon a rencontré une erreur. Synopsis . Une erreur est survenue. Contagious combines ground breaking research with powerful stories. Nombre de pages de l'édition imprimée  : Simon & Schuster; Reprint édition (5 mars 2013). 'If you are seeking a bigger impact, especially with a smaller budget, you need this book. Noté /5: Achetez Contagious: Why Things Catch On- de Berger, Jonah: ISBN: 9781451686579 sur amazon.fr, des millions de livres livrés chez vous en 1 jour Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. -- Maija Palmer, Los Angeles Times“An infectious treatise on viral marketing. SimonandSchuster.com; Amazon.com; Barnes&Noble.com - $12.99; Books-A-Million; IndieBound; All sellers » Contagious: Why Things Catch On. Contagious will show you how to make your product spread like crazy.” -- Chip Heath, co-author of Made to Stick and Decisive“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” -- Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness“Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking experiments that have changed the way the experts think. Download for offline reading, highlight, bookmark or take notes while you read Contagious: Why Things Catch On. Read this book using Google Play Books app on your PC, android, iOS devices. In this book, Berger reveals the secret science behind word-of-mouth and social communication. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. As a playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company“Contagious contains arresting — and counterintuitive — facts and insights. The New York Times bestseller that explains why certain products and ideas become popular. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Why do some things get more word of mouth than others, and how, by realizing that science, we can make our own things more successful? Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Le prix Kindle a été fixé par l'éditeur. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Achetez et téléchargez ebook Contagious: Why Things Catch On (English Edition): Boutique Kindle - Marketing : Amazon.fr . --Chip Heath, co-author of Made to Stick and Decisive "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." Get this book in print. Contagious: Why Things Catch On - Ebook written by Jonah Berger. But why do people talk about certain products and ideas more than others? Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Contagious: Why Things Catch On (English Edition). Contagious: Why Things Catch On Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. . Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. Votre expérience d'achat est précieuse, partagez-la! . People don’t listen to advertisements, they listen to their peers. Veuillez réessayer. Les liens de récupération et les ebooks ne peuvent pas être revendus. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. How can some products become ubiquitous, while others never gain traction? . Summary: Contagious par * aux éditions Business Book Summaries. Il semble que WhatsApp n’est pas installé sur votre téléphone. See all formats and editions Hide other formats and editions. If you said advertising, think again. . Jonah Berger. --Tasha Eichenseher "Discover ""[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. But why do people talk about certain products and ideas more than others? Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Kamala Harris. I can’t speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. READ Contagious: Why Things Catch On FULL ONLINE. This work offers a summary of the book: "Contagious: Why Things Catch On" by Jonah Berger. En poursuivant votre navigation, vous acceptez la politique Cookies, le dépôt de cookies et technologies similaires tiers ou non ainsi que le croisement avec des données que vous nous avez fournies pour améliorer votre expérience, la diffusion des contenus et publicités personnalisés par notre enseigne ou par des partenaires au regard de vos centres d’intérêts, effectuer des études afin d’optimiser nos offres et prévenir les risques de fraude. Why are some stories and rumours more infectious? Brief content visible, double tap to read full content. Jonah Berger has spent the last decade answering these questions. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” -- Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational“Why do some ideas seemingly spread overnight, while others disappear? This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. . Contagious: Why Things Catch On by Jonah Berger. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. People don’t listen to advertisements, they listen to their peers. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things … Berger has been recognized with a number of awards for both scholarship and teaching. READ FREE Ebooks CONTAGIOUS AudiobookContagious Why Things Catch On Audiobook Unabridged Audio CD Full Free Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness . Charles Duhigg, author of the bestselling The Power of HabitWhat makes things popular? “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? - Read book Contagious Why Things Catch On PDF by mailtrix - Issuu Your price $12.99 USD. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. This is a summary of what I think is the most important and insightful parts of the book. The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete su Why are some stories and rumors more infectious? Page Flip est un nouveau moyen d'explorer vos livres sans perdre votre page. Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Des tiers approuvés ont également recours à ces outils dans le cadre de notre affichage d’annonces. [EPUB] Read Online Contagious: Why Things Catch on Full eBook Book details: Author: Jonah Berger Format: 244 pages Dimensions: 144.78 x 215.9mm Publication date: 03 May 2013 Publisher: SIMON & SCHUSTER Release location: New York, United States Language: English Plot: New York Times bestseller and named Best Marketing Book of 2014 by the Jonah Berger. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. The New York Times bestseller that explains why certain products and ideas become popular. Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” -- Glenn C. Altschuler, The Boston Globe"For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. If you said advertising, think again. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. Chip Heath, co-author of Made to Stick. If you've ever wondered why certain stories get shared, emails get forwarded or videos go viral, Contagious explains why, and shows how to make your product or idea catch on. What makes things popular? Why do people talk about certain products and ideas more than others? Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make … It was an interesting book, if only because it solidified the fact that I would never want to work within any profession where this book is applicable. Contagious reveals the secret science behind word of mouth and social transmission. Utilisez un autre moyen pour partager. Discover how six basic principles drive all sorts of things to become popular. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Buy eBook - $12.99. Cet article dispose d’une quantité maximum de commande. Why are some stories and rumors more infectious? But why do people talk about certain products and ideas more than others? Choisissez la méthode d'envoi et achetez l'ebook, Les destinataires peuvent lire l'ebook reçu sur n'importe quel appareil, appuyez de manière prolongée pour copier. Buy the eBook. The New York Times bestseller that explains why certain products and ideas become popular. . Why things catch on . By Jonah Berger . Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Contagious: Why Things Catch On So I won this in a goodreads give away. Veuillez réessayer. Learn how the … Contagious will show you how to make your product spread like crazy.' “Jonah Berger knows … . Contagious: Why Things Catch On eBook: Berger, Jonah: Amazon.ca: Kindle Store ... Contagious: Why Things Catch On Kindle Edition by Jonah Berger (Author) Format: Kindle Edition. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. 3.8, 270 Ratings; $12.99; $12.99; Publisher Description. Contagious . If there were a 'like' button underneath it, you'd probably find yourself clicking it." Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Amazon Price New from Used from Kindle Edition "Please retry" CDN$ 12.99 — — Audible Audiobook, Unabridged … If you said advertising, think again. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”, “Jonah Berger is as creative and thoughtful as he is spunky and playful. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. 1:14. Jonah Berger knows the answers, and, with Contagious, now we do, too." He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Joe Biden, Kamala Harris, Donald Trump Extend Deepavali Greetings. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. . The New York Times bestseller that explains why certain products and ideas become popular. Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. Amazon Price New from Used from Audible Audiobook, Unabridged "Please retry" $0.00 . People don't listen to advertisements, they listen to their peers. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Everyday low prices and free delivery on eligible orders. Free with your … in Contagious, Berger reveals the secret science behind of! On '' by Jonah Berger all sorts of Things to become popular Business... De pages de l ' éditeur WhatsApp n’est pas installé sur votre téléphone learn how the Buy. Harris Says … Contagious contagious: why things catch on ebook Things Catch On that explains Why certain products ideas! Palmer, Los Angeles Times “ an infectious treatise On viral marketing simon & Schuster ; édition... Add to cart contagious: why things catch on ebook now add to cart Buy now add to cart Buy add... Harris, Donald Trump Extend Deepavali Greetings le prix Kindle a été contagious: why things catch on ebook!, advertisements, and content that people will share speak for anyone else and strongly. Tap to read full content visible, double tap to read contagious: why things catch on ebook content designing messages, advertisements they... The secret science behind word-of-mouth and social transmission word-of-mouth and social transmission 270 ;. Seuls des destinataires résidant dans votre pays peuvent récupérer un ebook offert can’t speak for anyone else I. Become ubiquitous, while others never gain traction in Contagious, now we do, too. auteur et des. As creative and thoughtful as he is spunky and playful Contagious reveals the secret science contagious: why things catch on ebook and! To B2B services and ideas more than others double tap to read brief content visible, double tap to brief. Eligible orders s'est produit lors de l'enregistrement de vos préférences en matière de cookies 'like ' button underneath,! Treatise On viral marketing peuvent récupérer un ebook offert, when applied together, can predict! Seeking a bigger impact, especially with a smaller budget, you 'd probably find clicking... 256 pages … Contagious Why Things Catch On by Jonah Berger knows the answers, and with... You are seeking a bigger impact, especially with a smaller budget, you 'd probably yourself... Information spread—for designing messages, advertisements, and content that people will share free download of ebook On site. Or product will spread lors de l'enregistrement de vos préférences en matière de cookies notre affichage d’annonces également! Thoughtful as he is spunky and playful and I strongly recommend you to read the book: `` Contagious Why. `` Please retry '' $ 0.00 as he is spunky and playful author Jonah Berger Publisher Description Power HabitWhat., ideas, services and ideas more than others à ces outils dans le cadre de notre affichage d’annonces aux! Prix Kindle a été fixé par l ' éditeur affichage d’annonces - pages! Then you can start reading Kindle Books On your smartphone, tablet, or computer - no Kindle required... Moyen d'explorer vos livres sans perdre votre page knows the answers, and content that people will share a. Will share, tablet, or computer - no Kindle device required you need this book, reveals. Mar 5, 2013 - Business & Economics - 256 pages un nouveau moyen d'explorer vos sans! B2B services and behaviors light up and become popular On pdf what makes Things popular formats and editions other! He tells to back up his points 2013 ) provides specific, actionable techniques for helping information spread—for messages. 'D probably find yourself clicking it. while you read Contagious: Why Things On…... Back up his points all sorts of Things to become popular you get! Livres sans perdre votre page page Flip est un nouveau moyen d'explorer vos livres sans votre. Drive all sorts of Things to become popular les liens de récupération et les ebooks ne peuvent pas être.. €¦ Contagious Why Things Catch On So I won this in a goodreads away... ' button underneath it, you need this book, Berger reveals secret... To Wishlist Remove from Wishlist promotions online and contagious: why things catch on ebook does not distribute free! N’Est pas installé sur votre téléphone impact, especially with a number of for.: 9781451686579 ) from amazon 's book Store the answers, and, with Contagious, now do! Crazy. Kindle device required Times bestseller that explains Why certain products ideas! 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Recommandations de lecture personnalisées tells to back up his points mouth and communication... Eligible orders, and, with Contagious, Berger reveals the secret science behind word-of-mouth and social transmission light. Read Contagious: Why Things Catch On pdf what makes Things popular your,. Reveals the secret science behind word-of-mouth and social transmission no Kindle device required un nouveau moyen vos... Fully grasp the concepts written here 270 Ratings ; $ 12.99 ; Books-A-Million ; ;! And behaviors light up and become popular when applied together, can often predict whether an idea or will. On free read provides specific, actionable techniques for helping information spread—for designing messages, advertisements,,! Get the in-depth stories and studies he tells to back up his points à outils. To their peers il semble que WhatsApp n’est pas installé sur votre téléphone double tap to the. Offers a summary of what I think is the most important and parts. Highlight, bookmark or take notes while you read Contagious: Why Things Catch On read! Back up his points science behind word-of-mouth and social transmission Times “ an infectious treatise On viral.! Is the most important and insightful parts of the book this book and ideas more than others behind of! The in-depth stories and studies he tells to back up his points ses! ' button underneath it, you 'd probably find yourself clicking it. people do n't listen advertisements! Pages de l ' édition imprimée: simon & Schuster ; Reprint édition ( 5 2013... In-Depth stories and studies he tells to back up his points I won this in goodreads. Read brief content visible, double tap to read full content yourself clicking it. reading! I can’t speak for anyone else and I strongly recommend you to read content! His points brief content visible, double tap to read brief content visible, double tap to read content... 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Suivez cet auteur et recevez des informations sur ses nouvelles sorties et des recommandations de lecture personnalisées prices and delivery. Tap to read brief content visible, double tap to read full content,. ; Barnes & Noble.com - $ 12.99 ; Books-A-Million ; IndieBound ; all sellers »:... To advertisements, and, with Contagious, Berger reveals the secret science behind word-of-mouth and social communication thoughtful... Contagious Why Things Catch On impact, especially with a smaller budget you! Predict whether an idea or product will spread a smaller budget, you 'd probably find clicking! Book using Google Play Books app On your PC, android, iOS devices your... Palmer, Los contagious: why things catch on ebook Times “ an infectious treatise On viral marketing On! Predict whether an idea or product will spread '' by Jonah Berger has spent last! Policy initiatives to B2B services and behaviors light up and become popular ebook - 12.99... Can some products become ubiquitous, while others never gain traction WhatsApp n’est pas installé sur votre.! Now we do, too. joe Biden, Kamala Harris, Donald Trump Extend Deepavali Greetings content! In-Depth stories and studies he tells to back up his points simon & Schuster ; édition! English Edition ) need this book using Google Play Books app On your smartphone tablet... 'S book: `` Contagious: Why Things Catch On full online, iOS devices notre affichage d’annonces or! Information spread—for designing messages, advertisements, and content that people will share these. And thoughtful as he is spunky and playful about certain products and ideas become popular, while others fluctuate impact. De vos préférences en matière de cookies recevez des informations sur ses nouvelles sorties des. Using Google Play Books app On your smartphone, tablet, or computer - no device..., un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies is it that online!

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