good fonts to use in email

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Cross-compatible typefaces are so established they are taken for granted more than most. It’s ease of readability and simple, rounded shapes also suit it to friendly, unassuming CTAs and modest, colloquial headings. You want to reach as many people as possible for the best chances of the most promising leads. This means readers can focus more on your content than how you present it, which is especially necessary with lengthier copy. Save my name, email, and website in this browser for the next time I comment. What’s more, visual file formats give you the ability to “lock in” your fonts so they appear the same across multiple devices. The most frequently used safe fonts are the most popular, like Ariel, Helvetica, Times New Roman and Georgia. You want your emails to look great. Designed especially for screen use, Tahoma is highly versatile. document.getElementById("comment").setAttribute( "id", "a515bdec31c736c9c0b5a21958c857a5" );document.getElementById("a9f98e1a2b").setAttribute( "id", "comment" ); Take the stress out of your work day with a solution that’s built for you! But displaying your body copy in Helvetica can make it difficult to read. More; ... Email Fonts and Size. Utilize font combinations to avoid overwhelming your website visitors. As one type designer explained to Bloomberg, “the letters are too close together.” This makes it too hard to scan the shapes and quickly digest information. If you're going smaller than 12 points, Verdana at 10 points is your best choice. Though most email providers still block images the first time they are received from a new address, users can easily click to display them if they deem the sender to be safe. If you have to use more than a couple of words to get your information across, Lato’s compact form also means you will be able to fit more in while maintaining a high level of clarity. Not suitable for long passages or blocks of text as characters tend to blend together,making the text harder to read. Karl specializes in content and email marketing, advocating the latest ideas and techniques through blog posts, talks and media appearances. Here are our top 5 contemporary fonts for use for your multimedia copy: Open Sans is a sans-serif font designed specifically with digital content in mind. in MageMail, or another email service provider. Helvetica. These are the parts of your emails that you want your readers to see first, so you need to use fonts that draw attention to themselves and make a statement. Adding movement to text can give it some life. Displayed by all email ... 2. For example, if your tone is formal and serious then you should avoid novelty fonts. Web Safe fonts can be classed as either Serif or Sans-serif. ☘️. Sendinblue gives its users the option to add both web fonts and fallback fonts when designing emails: One quick way to locate the link of a Web Font is to use Google Fonts. "Considering it's the second most commonly used email client, this is a very important consideration." You have the flexibility to choose an attractive font that’s on-brand, shows personality and adds to the overall brand experience. This field is for validation purposes and should be left unchanged. “I’m a creative. So which are the best of both worlds? Words take up more space as a result of the fixed character width. To stand out as a unique brand, you need to draw your recipients’ attention to the core elements of your emails that your body copy is intended to support. Arial is one of the most standard and widely used computer fonts. Inspired from the typewriter font, these fonts have a block or 'slab' at the end of the characters. With MageMail triggered emails, all images are linkable. Keeping fonts consistent for elements such as your company name, headings, and offer text is vital if you want to establish yourself as a company with a personality — a brand and not “a business.”. But they also need to be readable. But as you start to format your email fonts you’ll notice something: those reams of typefaces you used to design your site are nowhere to be found in your email dashboard. You may recognize these as your email default font. Some would even say ‘over-used’ which means it can sometimes be seen as bland and boring. The font is the style of the text you use in your letter or email message. Made with ♥ in Boston, MA, 5 E-Commerce Trends to Improve the Shopping Experience, The Ultimate Guide to Abandoned Carts – Leave No Cart Behind! The selection is limited and already used across a large number of marketing emails and websites, leaving little room for originality. You want to choose a font that accurately reflects your brand voice, aesthetic, and the professionalism of your business. SANS-serif?). It is not just you that needs to have the font available, e.g. Marketers observe significant differences in click-through rates from slight adjustments to their CTA buttons. Ultimate Guide to Email Typography: Best Fonts and Font Sizes for Email, https://magemail.co/wp-content/uploads/2017/06/logo-large-768x201-1.png, https://magemail.co/wp-content/uploads/2018/01/Best-font-for-email.png, © 2018 MAGEMAIL. There is nothing worse than seeing an Arial font for the body of the email and then seeing Times New Roman font for the email signature. Make your font large enough so that the reader doesn't have to squint to consume the message, but... Font Styles for Email. Not suitable for long passages of text. If you are sending marketing emails, order confirmation emails, or anything else, your live text fonts need to be compatible with all your recipients’ email clients and computers. While very commonly used in website design, Web Font remains largely experimental when it comes to HTML email. It’s not the end of the world, but if you are going to the effort of designing your emails well, you want them to reach as many people as possible in the form you intended. For high-volume marketing emails, web fonts are not yet ideal then, as they are not as widely established. While Web Fonts are on the rise, they’re not going to be suitable for bulk email campaigns until the day all email providers recognize them. With such a wide selection of fonts out there, choosing the best email font can be difficult. Verdana ranks high in terms of readability as it is one of the most easily read Web Safe fonts. Web Fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. 5. Email Fonts Trivia #2. Web fonts may be distorted if they aren’t compatible with your recipients’ email client, your images will either appear or not. You need to show subscribers your style weaves seamlessly through everything you do to create a recognizable aesthetic and a familiar connection every time they open up your emails. Commonly used in printed publications like books and newspapers, Times New Roman is both classic and practical. Select a Web Font that matches your brand perfectly but set a Web Safe Fallback Font as your backup. Never underestimate the power of typography when it comes to getting a message across effectively. Trebuchet MS is an established Web Safe font that will add style to your text but be wary of using it for long passages as the decorative features can be difficult to read. Once you’ve opened an account, you can send up to 9000 emails per month (or 300 per day) for free. So what are the best fonts you can use if you want to spice up your multimedia content? Maintain Consistency Use the same font for the body of your email and your email signature. Frey recommends using Arial or Helvetica. Designed in 1982, is packaged with all versions of Microsoft, starting from the Windows 3, and Apple Mac OS X. But beware. Too much of one good thing isn’t always good anymore. Arial is one of the most famous fonts for both online and printed media. Not accepted everywhere: Web Fonts are only sure to display correctly with certain email providers (Apple mail, iOS Mail, Outlook app, Google Android, Outlook for Mac, Samsung Mail). The letters and characters occupy the same amount of horizontal space. If it’s originality you’re after, then maybe this isn’t the best email font for you. After all, you don’t want to draw attention away from your calls-to-action or other important buttons. The advantage, of course, is that your font is going to show up exactly as intended for ALL your recipients. The “Join Now” button in the Starbucks email campaign above takes advantage of the same brand font used to display their company name. When it comes to choosing the best font for your emails, we recommend you choose from one of the following two options. Though many software manufacturers and email providers use it by default, some designers claim it is difficult to read, with letters placed too close together, as with Helvetica. Instead, they will switch to a default font, or if you have specified a compatible “backup” font, this is what your recipient will see. And for older readers, use at least a 14-point font. The name of the company (its logo) is too displayed as an image file above, even though it contains only text. What’s more, it is the … Serif and sans serif fonts are the clear winners in the “Top Email Signature Fonts Competition” since they meet both the practical and psychological needs. The thing is — you don’t send fonts yourself, you use other peoples’. To prevent such a situation, it’s best to use a “safe” font, one that is installed or supported by every device and displayed by every browser in every email service provider. For a brand like Starbucks, in an extremely competitive market, it is important to display a consistent brand presence as well as attract users with an eye-catching CTA. Open the tab and copy the link from the HTML code, as indicated in the image below. The most popular email services, including Gmail and Outlook, have no problem displaying them. This font is perfect for quotes, … They are safe to use because they are installed on almost every device. Here’s the full list of the fonts supported by most email providers: Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Charcoal, Lucida Console, Lucida Sans Unicode, Lucida Grande, Palatino Linotype, Helvetica, Book Antiqua, Palatino, Tahoma, Geneva, Times, Times New Roman, Trebuchet MS, Verdana, Monaco. It is a mix of Scandinavian, geometric aesthetics and modern detailing. All you’ll find are “web safe” fonts such as Times New Roman and Arial. In our Ultimate Guide to Email Typography, we introduce you to the best fonts for email you need to be using for any body copy and display text, show you how to shoehorn in any typeface you like, and tell you what font sizes and settings to use. Stick to standard web-safe fonts or edit the style sheet in your email to choose which font will appear as a substitute. Images and other visual media, like banners, backgrounds, and buttons (CTAs), can include any of the diverse fonts you have access to within your graphics software. Lato, meaning “summer” in Polish, is a popular font for lengthier display copy such as complex offers and descriptions. In many cases, it’s difficult to use your typeface of choice in your emails. “Why can’t you just use any font you want?” you might ask.In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media?The thing is — you don’t send fonts yourself, you use other peoples’. I want to test email fonts with Sendinblue >>. Here’s how to get brand fonts into your emails by using them for the display text in your multimedia content: Images have become increasingly common in the email format. Arial and Helvetica are the two best fonts to use for business email purposes — just make sure you don't go any smaller than 10 points in size. So which cross-platform fonts make your emails and live HTML text most readable for recipients, without taking away from the core aesthetic of your brand? This is great if you know what email providers your recipients use. Your recipients’ email client displays the text you send in the intended font style, only if the font style is compatible on their end. He thought it would be “a great name for a font that launches words across the Internet.” And he wasn’t wrong. This familiar, “all-caps” font style draws attention to itself, contrasting with the body of the message, presented in sentence case, with a neutral font. Always send yourself test versions of your emails to check the variations and consistencies are as intended. Are the fonts legible? One benefit of including plenty of images in email is that each image … Best fonts for email. With the fonts I know and love, I can create emails that not only stand out but are readable, fresh, and timeless.”. Web Fonts, not to be confused with Web Safe Fonts, are becoming more prevalent. Send the message through all the major email clients and services. Utilizing a great-looking font is a key part of making any type of design look more professional. The font fits in with a holistic, cartoon-style aesthetic, with its equally weighted lines and curved angles. All rights reserved. See for yourself that everything displays correctly. Read our cookies policy. Monospace fonts are essentially typewriter fonts. Here are our 5 best fonts for email to use for optimum readability and neutrality: Georgia is a serif font (which means it has little curls or balls at the end of its letters). Helvetica. Although largely considered outdated and unattractive to look at, this is still a useful font if you are writing for fun or want to come across as playful. But, within the serif and sans serif typefaces (or font families), you still have quite a bit of choice. Use extraordinary typefaces to create a lasting impression with your display text. With MageMail it’s easy to add multimedia content to your triggered emails, but you can also follow these techniques to increase the effectiveness of your newsletters and other regular mail. You may even have considered branding your MageMail emails with fonts to match your site. The presence of your web safe body copy should always serve as a fallback, regardless, providing all the information your recipient needs in case any images or other multimedia content fail to load. Font Combinations And just like all well-rounded people, we have a lot of good attributes. Arial is known for being contemporary, modest, and versatile. Arial resembles one of the best-known and used fonts of all times, Helvetica (there’s even a movie about this typeface). Emails composed entirely of images pose problems such as taking too long to load and being inaccessible to screen readers. Each letter is clearly distinguished from the others which makes this a great font for people with dyslexia. Play with some color changes to make your headline appear to flash, or perhaps add some subtle, sporadic movements to each of your letters to separate them from your static background. However, it’s considered unsuitable for screens and it’s over-usage in the 00s has led it to be seen as outdated. If something’s off, change either the font or (more likely) the font size until it works. This email by Facebook creates a great impression with the Arial font they have used. Understanding typography can help you choose the right fonts for your email, ensuring subscribers are more like to actually read your emails … 4. But it can be difficult to tell how live HTML text sizes will appear for different recipients. Some articles cite visibility studies which proclaim Arial to be the best font. If the Web Font is incompatible, they will be shown the email provider’s default font, or a fallback font that you specified when designing the email. No doubt, these short pieces of copy would have a lesser impact if they were displayed in a standard, cross-compatible font. Verdana is easy to read, simple, and highly functional as it can be used for any on-screen purpose. With the average time spent on an email being around 11 seconds, it is crucial for your content to be readable. It’s a powerful tool when it comes to capturing and holding a reader’s attention. Brafton uses Sans-serif for many of our emails and employee email signatures, as these are some of the most web-safe fonts. Is there any consensus as to the best font to use for email and what size. Your CTAs need to be clearly visible, as they represent the path you want your users to take through to your site (and hopefully to a purchase). 3. style=”font-family: ‘Timmana’, Helvetica, Arial, sans-serif;” To find the.woff and.woff2 format of Google fonts, copy the href within the and paste it directly into Google Chrome (for woff2) and Safari (for woff). ‘Serif’ means that there is a little tail at the end of each letter, ‘sans-serif’ means ‘without a tail’. It has an authoritative, “classic” aesthetic after its established use in novels and newspapers. Times New Roman was commissioned in 1931 by The Times and is now the most widely-printed font in the world. Josefin Slab is an eye-catching, quirky, yet minimal serif font style. When you use Sendinblue, you can choose your best email font from the following selection: Formal yet versatile, Georgia has been used for screen display since it was released by Microsoft in the 1990s. Otherwise, your reader might not take the time to read your letter. So how do you make your written content appear visually distinct to strengthen your brand presence and impact? Simply changing the text from “Start my 30-day free trial” to “See demo” could improve click-through rates by 211%. Web safe fonts. If your company uses Arial to send out … If everything you do reflects your unique aesthetic, you will better communicate the type of brand you are to subscribers. Verdana. Having set up his first online company over 8 years ago, he went on to become an advisor and consultant in online marketing all over the world. So whether you’re looking for a serif, script, or sans-serif font, today’s collection of the best free fonts for designers has you covered! You may recognize these as your email default font. This means you need to use cross-platform fonts for your live text, which work with the majority of email clients and services. Calibri. It’s used across all types of documents both online and printed such as newspapers, magazines, reports, advertising, etc. Take Helvetica as an example. However, when it comes to web fonts, there is a lot more choice. The typefaces you use are a huge part of your identity as a brand. For example, in Gmail, you can only choose between Sans Serif (like Helvetica), Serif (like Times New Roman), Fixed Width (like Courier), Wide, Narrow, Comic Sans MS, Garamond, Georgia, Tahoma, Trebuchet MS, and Verdana.If, however, you use Direct IQ for your email newsletters, you will have a wide selection of typefaces to choose from. Do headers pop? They rely on a different method to the former, loading typefaces from the internet as opposed to within the bounds of individual computers, email clients, and providers. You c… GIFs are surprisingly well supported across most email clients, with the only downside being that unsupported email clients will only show an initial frame. Similar letters appear to have the same angles and lines, making it difficult to distinguish between them in large pieces of text. Lucida works for both print and on-screen documents. The sizing of your text will vary depending on the font you use, so play around with values within these proposed ranges and see what works best for you. Not so fast! A Modern Languages graduate turned B2B tech marketer, my mission at Sendinblue is to provide helpful digital marketing tips to small business owners. But you also want them to get read. This is the point at which you may want to explore other typeface options and tactics. Sans serif font is commonly used when the email consists of briefly written content sections. Consistent branding also shows high design standards, an important perception to create if you are selling any “luxury” consumer products. So you’ve found the perfect font. The Vans holiday gift guide email (above) uses a custom, animated font for its “GIFT GUIDE.” Skeuomorphic design (making digital elements resemble their real-world counterparts) is used to make the typeface reminiscent of neon sign-writing, with a flashing, glowing effect. Web Fonts are great if you know what email providers your recipients use. Your font should be suitable for scanning and skimming on devices of all sizes. Is the text large enough to read? When the font is used in your email, Outlook swaps the font with its default font: Times New Roman. If you already have a font you use in your branding elsewhere, best practice is to just use this font in your marketing emails. If you want to create your own GIFs, take a look at this article which guides you through designing them in Photoshop. This is one of the easiest fonts to read, with even letter spacing and heavy serifs that serve as a guide for the eyes as you move them across the page. You may not have realized it, but font style matters just as much as your message. The most popular fonts in this family are Arial, Trebuchet MS, Verdana, Open Sans, and Helvetica. This can easily be combatted by ensuring all key information is displayed in the first frame. Arial is the source of much debate when it comes to web and email copy. Typography is a very important aspect of your brand image and the impression you give your contacts. Vollkorn was designed primarily for body copy but stands out in its heavier weightings, where it works well for display text in headers and headings. Paste the link into the ‘Web Font Link’ box when editing your email text on the Sendinblue platform. Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. It’s time to take what you’ve learned and go choose the best email font for your marketing emails – or perhaps update your current font to something that suits your brand better. The animated movement does an amazing job of gravitating your gaze toward it as well as reflecting a brand identity that screams “creativity” and “innovation.”. Cookie Settings, Anti-Spam, Privacy, User agreement, and Legal Notice, Content Marketing Specialist @ Sendinblue. Cambria, a serif font, is part of a suite of typefaces called the ClearType Font Collection, which has been widely distributed with Microsoft Office programs. Check, check, and check again to make sure your text is clear on all devices and for all email clients. A tab containing the font family details will appear on the bottom right of your screen. No matter if this is PC, Mac, iPhone, iPad or Android – you can be pretty sure that the font you use in … Arial was designed in 1982 to serve as a free alternative to the already-popular Helvetica. Overall, readability is your biggest priority in font choice. With heavy serifs, which act like grounding feet, the letters stand strong and independent, with little fluidity from one to the next. For the main body copy in your emails, you need compatible typefaces that are readable yet neutral. The limited range of fonts you can display in the main body of your emails should not be considered a limitation at all, but an opportunity for creativity. Different fonts exhibit variations in size. Similar-shaped letters are designed to appear differently, specifically for increased overall legibility. Also known as standard fonts or cross-platform fonts, these are the fonts that are recognized globally across all devices and email providers. Arial. Commissioned by Google in 2010, it has “upright stress, open forms and a neutral, yet friendly appearance.” It has been “optimized for legibility across print, web, and mobile interfaces.” Open sans is now one of the most popular alternatives to the standard web-safe fonts, often used for large chunks of text but also fit for clear, friendly, conversational headings, titles, and offers for its minimal simplicity. As you can see, there’s not a huge selection. Impact works well for headlines, taglines, or any short combination of words. A heavy serif design, and contrasting line weights (for example, how the short line at the bottom of the “T” is much thinner than the vertical line that leads down to it) help guide the reader’s gaze from one letter to the next. In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media? Are you stuck with using Comic Sans for every marketing email you send? Display your email on both small and large smartphones, tablets, and computer screens of various sizes. If the Web Font is incompatible, they will be shown the email provider’s default font, or a fallback font that … The trick is to not have Outlook register the font in the first place. While very commonly used in website design, Web Font remains largely experimental when it comes to HTML email. The most popular safe fonts for email are these: Arial, Verdana, Helvetica, Georgia, Tahoma, Lucida, Trebuchet and Times. Sans-serif includes characters without any lines or tails (get it? Arial. Here you’ll find all the information and tips to help you select the best font for email. Just as with web design, everybody else is subject to the same requirements and standards. The font you use in your emails could mean the difference between a subscriber clicking through to your site or deleting your email newsletter. This is a relatively new font, used a lot in web design. One of its strongest points is that it maintains readability regardless of font size, meaning it can be used for both headings and small blocks of text. Though rarely used in an HTML email, most of the 'fallback' plain text emails in MultiMIME emails use these fonts. The intended font will only display in the recipient’s email if it’s compatible with their email services provider. Web Fonts are great if you know what email providers your recipients use. For more content like this, sign up to our monthly newsletter or follow us on Twitter! Georgia, Verdana, Trebuchet are ones of the most neutral and easy-to-read typefaces. This means that even if your images fail to be displayed, your subscribers will still be aware of what the information is. Is there any consensus as to the best font to use for email and what size. While researching best practices for email fonts in email newsletters and websites, there was one thing that I discovered. Use it for a contemporary take on this authoritative, print-influenced tone. A serif font is usually a more traditional typeface which is normally used for lengthier and more formal text such as newspapers, academic writing, etc. Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Lightweight lines give it a fresh, airy feel, though its quirky attributes (such as the upward stress on letters like “e” and “f”) can make it difficult to read in large blocks. For easiest online reading, use Arial 12-point size and larger. Using the techniques we have provided, you can design emails with fonts that reflect your company’s unique style, while being readable, clear, eye-catching and unique. Typography plays an integral role in the look and feel of your email. The Verdana font, named after its designer’s daughter, is literally a combination of the two words “verdant” (something green) and “Ana” (her name). Classic and sophisticated in appearance, this font is popular for websites. What are the best fonts to use for email newsletters and websites? We use cookies to make the site easier to use. Here’s a handy guide to the font sizes and line height to use for the most readable cross-platform text. Times New Roman. Now when you have a top web safe fonts or email friendly fonts list, you can learn how to use them. The last thing you want is to spend hours crafting your email copy only for it to be unreadable or give a poor impression of your brand. It’s traditionally been the go-to font for academic writing. GIFs add motion to the static email format in a very instantaneous manner. Web-safe fonts are the default email fonts Arial, Courier, Georgia, Helvetica, Tahoma, Times New Roman, Trebuchet, and Verdana are the default html email safe fonts. writes — “it’s possible to blow away three-quarters of your readers simply by choosing the wrong type.” If you spend time crafting the words you use, you should care equally about how you present them to your audience. Making your CTA as attractive as possible could make a huge difference to your email revenue. In a different vein, “fantasy” or “novel” fonts, such as Comic Sans, can undermine your core brand aesthetic because they appear cheap and amateurish. Use this same thinking with fonts. It may not match your brand tone and personality exactly but the selection is varied enough that you should be able to reach a relatively close fit. Reading an email using these fonts gives an administrative feeling associated with … Outside of work, you'll probably find me stuck in a book, taste-testing French wine, or blasting out some trad tunes on my tin whistle. 1. You can also use whatever fonts you like in a GIF, as they are essentially just flip-books composed of images. It is familiarity that makes Times New Roman so popular though — until 2007 it was the default font for every version of Microsoft Office and many other word processors. The font not only makes the button visible but helps strengthen the presence and influence of the infamous Starbucks brand through familiarity with this established brand font. SANS-serif?). The offer text typeface is geometric, 3D, and more complex in terms of design than any of the web safe fonts. These typefaces (Calibri, Cambria, Candara, Consolas, Constantia, and Corbel) were designed specifically to perform well on computer monitors. This means you can design your own custom CTAs with typefaces to match your unique brand voice and style. Bloomy is a chic handwritten font with a brush texture. Pick any readable font from the standard font list in your email application but realize that the recipient of your message may very well see a different font depending on his or her preference settings. In this guide we will explain the different types of font families available and give you our recommendations on selecting one that does justice to your brand image and drives home your email message. [source] Email Fonts Trivia #3. After working hard to select the best fonts, it would be a tragedy for your text to appear too little or too large to read. Thanks to … Courier / Courier New. A bold, serif font like Arvo makes a statement. This is good to know, especially if your CTA text is more complex than the standard two-word “Buy Now” or “Join Now” versions. Though web safe fonts can be good for wedges of copy, they give you little to play around with in terms of bold, magnetizing, and unique design. Get clever with link formatting. Web Fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. Accessibility: A Web Safe font is the safest bet if you want your email font to show up exactly as intended to all who read it. To choose the best font for your email signature, you need to look for one of the safe fonts. You can also use sites such as giphy.com to make your GIFs quickly and then overlay text with custom fonts using your graphics program. You don’t want to draw attention away from any display text that might also be included like: your offers, your headings and headers, and the words on your buttons. Knowing the best fonts for email and the font sizes to use will make your business stand out against competitors. One way to get around this is to use the desired Web Font in an image – but never send an image-only email. Stick to the classics. “Why can’t you just use any font you want?” you might ask. Using the same font for both header and body guarantees a seamless design but that’s not to say you can’t combine fonts as long as they go well together. Of course you want to find a font that fits your brand, but typically, it’s best to … Sendinblue offers one Monospace font: Courier New, which is similar to Times New Roman. They influence your tone and can create familiarity with your customers. (Updated for 2019), 6 Amazing E-commerce Business Ideas for 2019, Magento SEO Best Practices – Ultimate Guide [2019 Update], 24 Newsletter Examples You’ll Wish You Saw Yesterday. The Best Font Styles and Size for Email Selecting Font Size. When you’re designing your marketing emails, you need to make sure that your text is readable across a variety of devices. In terms of serif email-safe font options, Times New Roman and Georgia are both good and reliable options. Monospace fonts don’t display for all email providers. Bloomy. The best email font for you is one that is neutral and blends in harmoniously with the other aspects of the email. For example, it’s common practice to combine a sans serif header with a serif body text. Whatever web safe fonts you use, be aware of their effects. If not, such as if you use a serif font for your branding, you will have to determine whether it’s better to maintain brand consistency or if you’re better off following email font principles. Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes? It was designed specifically for on-screen text. The company name font is minimal, yet tall and sharp. Here are two fonts they recommend using: ... Arial and Helvetica are default fonts in many popular email clients, including Gmail and Apple Mail, but most font designers change the settings. Whereas videos can take long to load and require your recipient to actively press play, GIFs are displayed almost as soon as you open an email in their animated form (with compatible email clients). Create the button you want to use as an image in your graphics editor, insert it, and make sure you link it to a landing page on your site. I'll confess that I never warmed up to Microsoft Office's switch to Calibri as the default font … Choosing the best font for your marketing emails requires careful consideration. I agree. The email is also likely to load faster as the font is already available in the system. They can sink into the page and become almost unnoticeable. Frequently used in online newspapers and magazines, it’s great for reading long passages of text on a screen. It is bold, brash and should be used for display text and headings as it can be hard to read when used in long sentences. Known for its elegance and sophistication, Palatino is commonly used in books because it’s ideal for reading long passages. It's important to make sure the font you choose for your professional correspondence, both printed and emailed, is clear and easy to read. The fonts you have in your business emails, used right, are recognizable symbols for you to spread around the digital world, echoing your brand’s unique style. Arial Black is simply the bold version of Arial. Its serifs help anchor the readers’ eyes to the page and give a classic, reputable, “old world” quality similar to Times New Roman. It is designed with clean little flicks at the beginnings and ends of difficult letters which serve as legibility guides, while not distracting too much from the main shapes of the letters, as with complete serifs. Consider the spacing between the letters. Sans serif font used in an email by Facebook. Unfortunately, lesser-known email services, as well as those designed specifically for business, may not display your web fonts. This makes them preferable to web fonts, which, as noted above, can vary in appearance, making you seem unprofessional. Search for the desired font and then click on the ‘+’ symbol. Revolutionary composer Igor Stravinsky said, “the more constraints one imposes, the more one frees one’s self… the arbitrariness of the constraint serves only to obtain precision of execution.”. They’re great for giving your email a minimalistic feel. Use it to grab your reader’s attention or re-brand your company name with a sleek, modernist aesthetic. The Drag & Drop Editor on the Sendinblue platform is a great place to experiment with different fonts. Use it for a serious, classic, and reputable tone in keeping with its usual use for official documents. Designed in 1993 for Microsoft, it was inspired by the early Scotch-Roman typefaces used in print. The intended font will only display in the recipient’s email if it’s compatible with their email services provider. This means that if your text is displayed in a font that you never intended it to be, your emails could appear untidy and unprofessional to recipients with incompatible email clients. You may have heard of “web fonts.”. Vollkorn is an open-source, serif typeface designed by Friedrich Althausen in 2006. Times New Roman was commissioned by British newspaper The Times in 1931. All the typefaces mentioned above have great readability. Especially if the font bodes well with the above points. It is not just you that needs to have the font available, e.g. If text is the equivalent of the spoken word, the typefaces you use are your voice. Many of these “web safe fonts” are also unsuitable for your email copy because they lack clarity. By “safe fonts”, I mean fonts that are available on most devices. But it’s not just your text-on-the-page that you need to select fonts for. It is one of the most easily readable, sans-serif, web safe fonts. They won’t just assume your company is incompetent at designing readable emails. Karl Kangur is Marketing Director at MageMail. Your triggered emails, like your promotional emails and newsletters, should reflect the core aesthetic of your business if you want to increase brand presence and engagement. It makes a bold impact when you use it in a title or headline. Write a list of characteristics your brand possesses, and look for that in a font! If you're after a formal look, use the font "Georgia." Lowercase letters are taller than is typical of a font of this type, so it can be a great font to ensure your sentence-case copy is accessible to all ages and abilities. There simply is not one correct answer. The best email signature fonts. 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