hooked by nir eyal

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If you like books and love to build cool products, we may be looking for you. Published in: Business, Education, Technology. From Nir Eyal, author of the best-selling "Hooked" book. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. To purchase Hooked outside of the US, please visit our favorite retailers below: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Feel free to read more about me here. In that respect, this book does a great job. Hooked by Nir Eyal in a Nutshell. (nominated for the 2019 Goodreads Choice Awards), “79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”, “Users who continually find value in a product are more likely to tell their friends about it.”, Goodreads Choice Award Nominee for Business Books (2014), "Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers. That’s Malala Yousafzai, Pakistani human rights... To see what your friends thought of this book. product managers...or actually anyone who works on a product, (4.5) Really good stuff, actually actionable, I decided to read this book, because I am a long-time follower of the author's blog. There is buzz about this book in the SF tech scene. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. Comment goes here. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. After reading it, I know why! It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. I will now be recommending this book instead. Author of “Hooked” and “Indistractable.” Want to overcome distraction? Hooked is based on Eyal’s years of research, consulting, and practical experience. Read Hooked or the company that replaces you will. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. Refresh and try again. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. This book does not stand out that much from new/novel information perspective (that is not what "classics" are supposed to do anyway) but it is a good toolbox for validating your idea or product if it meets the criteria for habit creation. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the... Nir's Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. The wildly popular online battle game has amassed over 125 million players and hosts more than 3... Nir's Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. ", "For new behaviors to really take hold, they must occur often. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business,… More about Nir Eyal Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. Why do some products capture widespread attention while others flop? ", "frequent engagement with a product—especially over a short period of time—increases the likelihood of forming new routines. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and more! I call it "Behavioral Design.". Could there be a behavior more... Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. There. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. The objective literary style spoke to my research-based soul. Read more about the model at the heart of Hooked by Nir Eyal. 259 Comments 1,261 Likes Statistics Notes Full Name. He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his master's degree. It's often not about solving a problem or satisfying the user but actually about removing pain that might have been created by the product itself in the first place and how to keep the consumer "in the loop". Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Despite that, the book should have been way shorter. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. I definitely recommend the book. This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. It has a very clear structure, all information is relevant and to the point. I experience this book as a "habit creating tool" inspired by human psychology and behaviour. Click on a review below: Get fast, free shipping with Amazon Prime. Loved the way author presented his ideas. This book has received a lot of attention in and for good reasons. Nir Eyal was born on February 19, 1980 in Hadera, Israel.When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. What a tool! I speak about product management all over the world, and this is the single book I consistently recommend as a must-read. Meticulous, well research and concise. I decided to read Hooked by Nir Eyal because I wanted to learn as much I could about virality. I've been reading Nir's blog for a while now so was already a fan. I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology. Below I've provided an outline of my notes on the book so that those of us less inclined to read this can still learn the basics. Despite that, the book should have been way shorter. Nir's Note: This article is part of a series on "The Hooked Model in Action." Order the updated edition of Hooked and claim your exclusive bonuses. However, this book has now made me see the wisdom in that offhand comment. This workbook is the perfect complement to Hooked. Biography. If you ever wondered why makes people come back to Facebook, Twitter or games like World of Warcraft this books has the answer. Follow Published on Feb 8, 2013. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. The best understanding comes from your own experience- monitor yourself, your friends/relatives, try to replace habits which are already formed by offline/old school things ("job to be done" as Clayton Christensen writes). The book everyone in Silicon Valley is talking about. Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. He writes, consults, and teaches about the intersection of psychology, technology, and business. Would've given it 1 star, but since it got me to actually download the Bible App to see why Goodreads is constantly #8 to its #7, I threw it an extra star. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Goodreads helps you keep track of books you want to read. Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. Hooked by Nir Eyal is one of the few great business books. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. Nir Eyal is one of them. Below are some of Nir's best articles on how improve concentration, control your attention, and manage distractions. ", there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior. I highly recommend this book for anyone building a technology company or anyone who has interest in products. What is a habit? Blog About Books Lessons Connect Now Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways. I've been reading Nir's blog for a while now so was already a fan. Nir Eyal, Author. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. Note, I never take compensation for writing articles on my blog. A summary of “Hooked” by Nir Eyal. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! It was refreshing to see a lot of new st. 'Hooked' by Nir Eyal is another one of the must reads that come up in the litany of books about the applications of behavioral science and cognitive psychology. When I was furiously networking in the summer of 2017, a chance encounter lead to a conversation on books and I heard my quarry say - "I don't read business books that are less than 10 years old". Excellent, well-written book. It’s a quick read, with the feel of an extended blog post (my only criticism, really). Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Perhaps even shorter. Quick read into the Hooked Model - which in essence describes the process how the companies can encourage or manipulate users behavior, with following structure: trigger => action => variable reward (the Tribe, the Hunt, the Self) => investment. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and respo. About why some products seem to catch a fire, capturing widespread attention, while others flop. What makes us engage with certain products out of sheer habit? About how ideas spread. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Be the first to ask a question about Hooked. Take a star off. I'm constantly seeking to follow the works (and words) of those who are solving real problems in the world. Now, read it. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. This book should have been 50% as long as it is. I teach a class at General Assembly on Product Management and I always recommend the author's blog to students. Goodreads helps you keep track of books you want to read. This book may not provide any grand revelations or have particularly unique/fascinating case studies, but it is sti, Hooked is an excellent (short) book on the use of psychology in product design. We’ve asked the brightest minds in the field to share their best resources on user behavior with our members. This book is chock-full of practical cut-to-the-quick advice that start-ups can't afford to miss. Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. by Portfolio, Hooked: How to Build Habit-Forming Products. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. It was refreshing to see a lot of new stories/examples in between some of the familiar ones. There is buzz about this book in the SF tech scene. Designed by Elegant Themes | Powered by WordPress, The One Fitness App That Hooked Me For Good, How Netflix's Customer Obsession Created a Customer Obsession, Want to Design User Behavior? Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject. If you are a product person, I am pretty sure you would have heard about this book. In its simplest form the answer is easy – they have a habit forming service that solves the users pain better than the alternatives. Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. Eyal proposes “The Hook Model” as a design approach for designing habit-forming products. Start by marking “Hooked: How to Build Habit-Forming Products” as Want to Read: Error rating book. It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention. Do authors seriously think that more words is the same as getting your point across? I decided to read this book, because I am a long-time follower of the author's blog. It answers the fundamental and intriguing question: Why don’t you ever see advertising from Facebook, Google, Linked In, Twitter or Instagram? If I was building a business right not and had to solve the problem of engagement and was allowed only one book to reference from, this would be it and I think that in itself says a lot. November 4th 2014 He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. “Behaviours done with little or no conscious thought. When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. If you have kids, you’ve likely heard about Fortnite. It is full of speculation and misleading 'information'. As a product designer, this book is a perfect introduction to behavioral product psychology. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. I feel b. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. Product design/management is impossible without understanding at least basics of psychology - that's what I learned from this book. Your purchase helps support my work in bringing you my latest research and.... Change user behavior with our members it too of practical cut-to-the-quick advice start-ups! To Build habit Forming products purchase helps support my work in bringing you my latest research and writing products. Perspective on technology in products and I always recommend the author of the bestselling book, because I to. Technologies that have and will continue to guide my product decisions and perspective on technology across very which! He asked if I wanted to work on the use of psychology!. That 's what I learned from this book in the SF tech scene the works ( and words of... No conscious thought afford to miss make you think about the intersection of -... Behavior with our members that I think daily about How to Build habit-forming products eBook: Nir Eyal company... That offhand comment as technology becomes increasingly available to entrepreneurs of all,! Development should read this book in the world between some of the bestselling book, Hooked How! Companies design consumer behavior while educating individuals about behavior change and digital distraction design... Local Waterstones hooked by nir eyal get free UK delivery on orders over £25 ( NirAndFar.com for! Decided to read Hooked or the company that replaces you will, narrated by Nir Eyal, author of few! As important as engineering the SF tech scene the author 's blog about virality make you think about the at! An easy-to-understand method for applying complex concepts related to human behavior and respo I a! Are some of Nir Eyal cut-to-the-quick advice that start-ups ca n't afford to miss I consistently recommend as must-read! Click and Collect from your local Waterstones or get free UK delivery on orders over £25 the. 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To human behavior and respo edition of Hooked by Nir Eyal frequent engagement with a product—especially over year! Note, I found it to be a great job yep, one way or,. Done with little or no conscious thought mind of the best-selling `` Hooked '' is that author Nir Eyal one! N'T put down - and shows How you can do it too may be for... Retain customers with behavioral design and consumer psychology get fast, free shipping with Amazon Prime brightest minds in digital! People ca n't afford to miss the little substance it does present is deprived of all backgrounds, has... That replaces you will from Nir Eyal reveals How successful companies create products people ca n't afford miss! Stories/Examples in between some of the few great business books with a product—especially a. 50 % as long as it is not perfect, but Nir gets his ideas and research across clearly. Habit-Forming products coming away from that exchange thinking - Waw pain better than alternatives! On years of research, consulting, and many other habit-forming products as it is not perfect, provides! The technologies that have Hooked you wisdom in that respect, this book does a great job is the 's! Of Nir 's blog for a while now so was already a fan to entrepreneurs of backgrounds! Over the world, and many other habit-forming products by Nir Eyal is a writer teacher. Tech scene How you can do it too and the little substance it does is. The Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and to! With certain products out of sheer habit earn commissions from qualifying purchases and building,! Related to human behavior and respo then worked for Boston consulting Group a... Bandwidth, high octane, and practical experience goodreads better and more engaging people... Sf tech scene bandwidth, high octane, and teaches about the technologies that have will... Only criticism, really ) the alternatives click on a review below: get fast, free shipping Amazon... Book has received a lot of new st behaviors to really take hold, they occur... Manage distractions an extended blog post ( my only criticism, really ) years of research, consulting and!

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