marketing plan of mango juice

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The Juice Hut has several factors to … So I will create my product as different as other. Since launching of Frooto, consumers fall in love with its unique taste & packaging. Before opening a juice bar business it’s necessary to think about ways that can help you in getting ahead of your competitors and approaching your target customers. Therefore this section is very important for AMCL. Includes market analysis, strategy, more. Marketing Plan 1. AMCL provides with good quality products conforming to local tastes, health and hygienic standards which are of affordable price and within the reach of target consumers. Have good packages No production during off season, manufactures only one product -mango juice Potential customer during off season may purchase other fruit pulps for SMS Bakhresa Food Industries -|Azam fruits juices ... 8.0 MARKETING PLAN This section will offer a financial overview four company as it relates to our marketing activities. With new pack graphic & clutter breaking communication, Frooto created a strong & powerful appeal among the target group of people. The drinks, which are available in the market is not the natural think. Our target market is university students in the Rexburg, Idaho and Provo Utah area. For staying in shape and proper muscle building it is important to choose food … As the product is innovative, the consumers are going. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. The mango juice, which is available in the market, is just only the flavor. II. " Marketing Plan of Mixed Fruit Juice: Blended " -A New Product Added to the line of PRAN Juice . Then we will launch our product in to the market. For collecting data from secondary sources, go through various web sites. Skip to main content. The factory has expanded substantially over the last 9 years in all spheres of food processing e.g. I will be discussing with you in this post how you can start afresh juice business and make good money in the long term. 24.29 as against Tk. Specialised Oil’s have strong business experience, systems and technical skills in place to drive the project with the implementation and operating the project. Starting a Fresh Juice Company. … The required data were collected by using secondary sources. Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Frooti Aam Panna is a spicy raw mango juice drink which none of the major market leaders have tapped yet. So our new product of pineapple juice “Anaross” do needs a proper marketing and promotion plan. This category of juice is found in non-returnable glass bottle in flavors of mango, guava and orange. For writing this report different types of data were needed to complete, tabulate and analyze. All departments’ administrative works are done through connected computers using the best software and hardware. Executive Summary A high-level summary of the marketing plan. By continuing to use this website, you consent to … This is the first and largest ISO 9001 certified food processing industry in Bangladesh. They will not be able to feel the same way for the other soft drinks in the market. Available in mango … Among many of their products PRAN’s main product is their fruit juice and fruit drinks, which is very popular among the existing market. In this month we will start to produce 1000ml can. Breakup by Flavor: Based on flavors, the market is classified as orange, apple, mango, mixed fruit and others. Mango juice is rich tartaric acid, malic acid and with some traces of citric acid. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. The brands of “Pran Juice” will be introduced in September. Our product will enable our customers to have a different experience to try our juice. we also collect information from our experience. For launching a product in the market, there is some procedure that should be followed by every marketer to move in the long run. Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. We will make our consumer by. PRAN’s R & D are always working hard for a better technology of production. Mango juice Fresh mangoes during the season. Then we will start production new Pran Juice. The sales forecast is broken down into the three main revenue streams; direct    sales, Web sales, consignment sales. We will make our consumer by, The most successful advertising will be through, product will be a strong product mix for our company. Pran will use logo and short advertisement so that people can consistently see the advertisement so the product will occupy a clear, distinctive, and desirable place in the mind of the consumer relative to competitors’ product. PRAN stands for Program for Rural Advancement Nationally. Read this essay on Job Satisfaction on the Pran Mango Juice Company.. Come browse our large digital warehouse of free sample essays. And we believe that, if our four month action programs will run well, then we will achieve our goals easily. Existing distribution channel is being used. it just a hypothetical forecasting and financial analysis-. We want to charge 250 ml Pran soft drinks at the selling price of Tk.14. A juice bar business plan can set the direction in which you can possibly attain your desired results. We selected our place of plant and head office near the raw materials suppliers. Frooto was launched in Bangladesh in 2007 as refreshing mango juice & quickly went on to become the leader in juice category market. The making of fresh juice is a very lucrative business that any entrepreneur that wants to venture into the food industry needs to consider. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. There is no relation with the juice and the real mango. All of these are challenge to us and we hope we will met our customer need and wants perfectly and give them 100% satisfaction with our product. While jumping into this domain do a thorough survey of the competition around you and then make a marketing plan for your product. We will also use our experience so that we can create attention to the customers. Unconfirmed accuracy of certain information acquired. Our product is low involvement and buyers show habitual buying behavior. The Juice Hut has is an ice smoothie parlor designed to offer organic smoothies at reasonable prices and create a relaxed social atmosphere for smoothie enthusiasts. Want best quality product at low cost with consumer satisfaction. 19.44 million with EPS of Tk. According to the information from different sources “Pran” is now the market leader in the juice sector of soft drinks market. Available in mango flavor, made from fresh local ripe mangoes. To double sales and expand production capacity every 7-8 years. PRAN have a well-developed infrastructure for production, sales and distribution. As a document that serves as a reference or a guide for your workforce and other stakeholders, a juice bar business plan can provide a lot of advantages and benefits to your business. Growth rate for year 2006 to 2010 are based on percentage increases as follows: January 31,2011, AMCL(PRAN) As per un-audited half yearly accounts as on 31.12.10 (July’10 to Dec’10), the company has reported net profit after tax of Tk. Our marketing mixes for the product Pran are. 2.2 Company History. Smooth Digestion. Lack of the part of experience of the researchers. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. It is a very popular mango drink in the northern states of India, so there is not much effort required to develop the taste for the drink. Mango Processing Industry an Overview. Alkalizing Benefits. So pran deal with this chain: Manufacturer >  Wholesaler>   Retailer>  Customer. Lack of information from the primary source. Available flavors in this category are: mango, lemon, orange, pineapple, guava and mango-pine. Organizing contract growers to grow specific crops. The juice will be packed in stylish plastic and glass bottles of favorable sizes staring form 25mls and it will sell at an affordable and favorite price to meet all the targeted customers. Mangoes are a sought-after fruit because of its palatability and nutritive value. 5.1 Marketing Strategy. This tropical fruit is abundant and cheap during the warm summer months but in off-peak seasons, it is a scarce commodity. 2.1 Company Ownership. We shall charge based on “Overhead Expenses” and “Cost Plus”. ... Marketing Plan Outline I. It is a hypothetical feeling about that drink. In this way we will continue our production and give a particular image to the mind of every customer. To do brand differences that make a better differentiation or that has the potential to create company costs as well as customer benefits. Major purpose of this lecture is to present on Marketing Plan for Mango Juice. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. We will make our consumer by Value Delivery Network. To become one of the biggest names in international fruit and vegetable processing industry. We will primarily use our existing distributors for distributing our new product Pran Juice then; we will make some new channels and assign some distributors to promote our product to all over the country. PRAN has taken this communication issue very seriously. We will give small toys; arrange game. ... taste it we can easily identify what are its components, or what it is made of. The sale forecast for the upcoming year is based on 30% growth rate. Most market shares are now holding by AMCL (Pran), next frutika and then fruto. Although our main target market is young people but we also prefer the people of adult and old ages people. Works for any type of manufacturing company. So let’s proceed to the business planning section. On the other hand, the prices for Pran soft drinks are to be charged for 500 ml Tk.32, for 1000 ml Tk. In our last month of action program, if situation will favorable then we go for Divisional dealers to distribute to the whole country. Currently, juice drinks account for the majority of the market share, representing the most popular product type. After Pran, frutika, fruto are in the position. Okay, so we have considered all the requirements for starting a mango exporting business. They often have to do meetings by doing teleconferences, internet shopping, video conference etc. Being a major exporter PRAN has to communicate a lot with outside suppliers, retailers or consumers. Hold on to the current customers and again gain customer loyalty. 21.31 respectively for the same period of the previous year. Our control depends on the customer satisfaction. Mostly the school going students and the children. 60. Today’s world respect innovation. Frooto was launched in Bangladesh in 2007 as refreshing mango juice & quickly went on to become the leader in juice category market. Keeps you Healthy. The accuracy of our costing will depend on estimating logical amounts for all categories of expenses. Among many of their products PRAN’s main product is their fruit juice and fruit drinks, which is very popular among the existing market. AMCL provides with good quality products conforming to local tastes, health and hygienic standards which are of affordable price and within the reach of target consumers. This is the first and largest. AMCL was launched in 1985 as an agri-business venture to: Soon it was apparent that a processing facility was imperative for a sustainable venture. To prepare this report, standard methods of report writing have been used. A Review on Production and Marketing of Mango Fruit Introduction Fruit crops play an important role in the national food security of people around the world. Observing and analyzing we take necessary actions to develop product sales and increase our profit. Beside that we also focus the young generation people. And talk about our new product’s quality, product development etc. We may say that as a strong market. This website uses cookies to help us give you the best experience when you visit our website. The study suffered a number of limitations: Our source of data is internet, other company profile, published magazine by other company etc. LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. Overhead + Materials + Labor = Total Cost/Item, From the market research, we received the following-,  Company Name                 Price, Fruti(250ml)                       15, Mojo (250ml)                      15, Pran(250 ml)                       15. They are generally delicious and highly nutritious, mainly of vitamins and minerals that can balance cereal-based diets. In the primary stage we will produce 250ml and 500ml can. So, … Fruits supply raw materials for … And this month our product will be available in almost every shop of the country. Because, these two plans are the best way to get best selling and consumer preferences in comparison with other products in the market. 6.1 Competitive Analysis: Before making fresh juice bar business plan Grant did research on his competitors so that he can come up with features that others lack. PRAN has proven itself as – Local product but of international standard. Available in. We all know that, today’s fast moving world respect the new, innovative ideas. We have to list all overhead expense items and total they divide the total overhead figure by the number of items per month (or time period we used above). Oasis Juice is owned by Tama Gardner and William Harris. We make an action program for the next four months. Oasis Juice will introduce its products at 20% off regular price during the first month.

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